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to BOOST your performance.

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Word of Mouth Marketing

Be Irresistible

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Socialize with Clients

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Engage your followers

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Lynnel Jones of Bien Ella Skincare

WooHoo...this is the first Featured Friday.  We'll be interviewing and recording fabulous women business owners and sharing their stories with you. 

As the founder and head developer of BienElla Skincare, Lynnel Jones, is developing cutting edge formulas for organic, clean skincare including SunCare and Bug Repellent, doctor recommended Healing Hands Balm and best selling Eczema Butter (BTW, it's not just for eczema). 

She started because a family member had a severe burn injury and had trouble healing...son had super sensitive skin...eczema and pediatrician support.  Friends also needed creams for their babies....packaging has been revamped over and over.

Q: What do you know now that you wish you knew when you started?

A: How expensive really good ingredients are...refined white cocoa butter, shea butter, mango butter...oils from a tribe in the Amazon rain forest, lavender and spearmint are local; sea buckthorn is amazing and it kills cancer cells on the surface...a surgeon read my labels at one of the Saturday markets and said one of her nurses used it on her skin.
Tamanu  is a wound healer...case studies show that when applied to new injuries the scars will be less red and angry.  There are amazing healing properties throughout nature...


Q: What mentors or role models have you had on your journey with Bien Ella?

A: I haven't had any...that's the kind of person I am.  I do my own research until I get my answer.   Some of my suppliers have given me industry information...like fragrance oils contain phalates which can be endrocine disruptors causing abnormal development.  Uncharted properties....so I don't go there.

Q: In an effort to get it all done, have you developed any streamlining or systems?

A: I use QuickBooks and it's fabulous. I send invoices, retailers estimates and then invoices from that.  Takes a bit to get going...QB's support is not very helpful...

I use a To-Do List...it gives me a sense of accomplishment every time I cross something off...it looks like I'm getting stuff done.  Have an IN and OUT basket.  Make sure your filing system is flawless.  January 1st have your files set up and then you dont' have to think about it.  Think years ahead... if you're ever in an audit you'll find what you need.

Q: As a child did you dream you would own your own business?

A: Yes, my grandmother reminded me that I was going own things and my dad reminded me I would say "Take a memo".    Cracks me up that I have a degree in Economics and when I was eight years old I got the Barbie perfume maker.  How fortuitous is that???  Hilarious

Q: How much do you trust your intuition?

I have to.  I made huge mistakes not listening to my gut and making decisions based on trusting other people ...I find that when I building a new scent I go with whatever my gut tells me to grab. .if I start over analyzing I ruin it.

Customers feedback...I'm always available by email...I want to hear from my customers and I mean it.  I have customers for life....I started Bien Ella 8 years ago and I have customers from right after I started  back when I had screwball packaging...everything has changed and improved over the years.

Bien Ella loosely translated in Spanish is "Good for Her"  and we all know that "If Mama not happy ain't nobody happy"....so make your mama happy and take care of your skin.

Contact BienElla for their weekly market schedule and shop at their online store.

What do you know?

As I meet new entrepreneurs and some not so new,  I'm surprised to hear a recurring theme.   They are lacking skills as a writer, marketer, developing operations and other tasks essential to owning and running a business, and they just shrug it off and move blithely through their day.

So if you are an entrepreneur is it your job to learn at least rudimentary business skills?  There is a plethora of amazingly good information on Facebook alone which will boost your knowledge of Sales, Marketing, and Operations.  This got me to thinking about what characteristics are not just necessary but mandatory for entrepreneurship. 

Here's a start - add your thoughts...

Curiosity - What do your clients really want?
Determination - Find a way to provide what your clients want.
Consistency - Give your clients the same experience...every time.

Are you ready for your close up?

For the past few months the idea of GIVING instead of getting when networking keeps showing up.   This fits my philosophy personally and in business but how best to start giving...you know the kind where it's not a veiled attempt to get something back...in other words a quid pro quo.

Inspiration hit yesterday while I was listening to an interview of Danielle Laporte of White Hot Truth  by Pace and Kyeli of World Changing Writing Workshops.    My light bulb lit up and said "Interviews"...hmm,  Seattle has lots of fabulous and generous entrepreneurs and who doesn't want to talk about themselves.  Suddenly, my brain was clicking through all of the area women business owners I know and some I don't know but I want to know and voila, a new idea launched....Featured Friday.

So it'll work like this...

Every Friday will be a new interview along with a short video of local women business owners.

First up is Lynnel Jones of Bienella Skincare.

From her web site "Our manufacturing techniques are specifically designed to preserve the purity and potency of our products, so that our customers will receive the full benefit of nature's healing power."  

Lynnel churns the butters herself and she has the guns to prove it.  Her passion and dedication to healthy, clean products shows up at the local markets when week after week her customers line up to buy her products. 

Learn more about Lynnel and her products on Friday.

If you want to be a Friday Feature send me your contact info and your bio.

Are you ready to hire?

The Seattle Gift Show is in open down at the Convention Center and I was there opening day with a friend who is in the process of opening a business.  After we got our badges, were scanned in and walking down aisle after aisle of booths, she starts telling me about hiring an employee.  Her business isn't open...she's not generating any revenue yet...and doesn't have a business or marketing plan.

So this go me thinking - how many business owners get frustrated with the long list of tasks it takes to launch a business and wistfully dream of having someone do the work for them.    Over the years I've started three businesses and I can testify that I had the same dream.  But if your bank account is low on funds, you have no sales or revenue coming in, you certainly can't justify the expense of hiring an employee.  And if you have no business or marketing plan what tasks would this person be doing??? 

Instead find a buddy to partner up with.....maybe someone who will trade their expertise for yours....or even better dig down deeper to find out if you really have what it takes to be a business owner.  

There are no short cuts in business....just lots and lots of work and the reward is the business is yours...that's a good thing.

5 Fashion & Function QuickBooks Tips

Working in QuickBooks can be boring...confusing numbers, dull desktop colors, and perplexing navigation....so jazz it up with our tips.

1.  Personalize Desktop View 

Under the Edit tab, scroll down to Preferences & choose Desktop View. 

Make Navigation easier when you click Multiple Windows box. 

 Next scroll down to the Color Scheme, find the one

that fits your personality.

 Sure, you're still working in QuickBooksTM but now you're snazzier.

2.  Use Enter  between fields.

Move down the list to General.  There are lots of choices here but the number one time-saver is "Pressing Enter moves between fields".  

We are all  used to using the Enter key it's   a no-brainer to activate in QB's.

3. Customize the Icon Bar.   

QuickBooksTM sets up a general Icon Bar during installation so customizing it gives you the control     for the way you work.

Add the Calculator, Delete Estimates, Edit the layout...move the content around anyway you want....you're in charge and that's a good thing.

4. To Do Lists

As we get busier and busier, having up to date lists gets critical.  Open the To Do List when you open QuickBooksTM for a glance at what's important today. 

Add a reminder, mark as done, or print out the list to keep on your desk...that's smart.

5. Business Reminders  

To keep on top of everyday transactions use Reminders.  You'll never lose track of Bills to Pay or Invoices to send, and more importantly, those that are overdue.

Just another way to work smarter.

+1 Bonus:

IntuitTM  adds extra value every year to help entrepreneurs use QuickBooks to grow their businesses.  Now you can create newsletters, invitations or special notifications using      your customer contact list in QuickBooksTM. 

Savvy Women's Guide to Bank Deposits

What do you love? That's right....getting paid by your clients!  So when they want to pay with a credit card or through Paypal do you cringe?  Oh, the headache of entering these tricky transactions into QuickBooksTM....is it a Payment or a Deposit?

 It's all so confusing, what are you to do?

To simplify the process we've created this easy to follow visual Guide...just for YOU!

Click to download

FYI:  New Solutions for QuickBooksTM
Scan and deposit your checks with Intuit Check Solution for QuickBooksTM. Eliminate almost all the time you spend depositing and accounting for check payments. Subscription required; scanner required. Scan. Deposit. Done.

Your Business needs a Bank

Often when you're starting up a new business it       doesn't seem practical or necessary to open a new bank account especially if you're not making much money and are using your own cash building the business.

But if you are serious and want the IRS to be serious too, you'll want to open a separate business account.  The Internal Revenue Service recognizes a business as a business rather than a hobby if you have a separate business bank account, business cards, and a well-maintained set of business records.

The IRS is very tough about showing that your business is actually a business and not a hobby.  Basically, you have to show a profit on your IRS Schedule C three years out of every five.  If you have losses that you deduct from your income three consecutive years, then the IRS may decide you are conducting a "hobby business" which would impact the deductions you took on your personal tax return too.  You may owe more taxes after your income is restated...worse than a bad hair day!

But there are many businesses like Amazon, that started in 1994, and didn't turn a profit until 2001 and, because the intention was always there, were not a target for an IRS audit. So don't stress losses as long as you back them up and you have the receipts and bills to back up your expenses.

 Of course, you'll want to appear professional.  It's much classier to have your clients and customers write a check made out to your business instead of you....no eye rolls or weird looks,  then either.   Serious business owners have all the tools they need and a bank account is a must-have for your toolkit.

Bank regulations now require State and/or Federal licenses and registrations, 
especially if you are an C or S corporation, to open an account.  Before you
head off to bank, make copies of your documents and you'll feel so proud
leaving with your brand new bank account....now you're legit.

What do Skills have to do with Your Success?

Starting and running a business is exciting and most of the time a little (or a lot) scary.  Every day there's work to be done...some tasks are in our comfort zone and some aren't.  It's only natural that we avoid the work we don't understand or is more challenging to us.

Preparation is key whether you're just launching your business or ramping up to the next level.  Take some time to analyze your skill set...what do you need for your craft and what do you need for the business side of your business.

No doubt you are accomplished at your craft whether you're a graphic artist, web designer, or plumber.  You feel confident reviewing the scope of work to land your dream client, and jump starting your creative juices to finish in time, and your attention to details keep clients coming back for more.

But back to the Business of Business....I see very accomplished business women struggle when it comes to their business skills.

At a minimum business owners need these skills:

Sales - We're all selling something

Marketing - How customers find us

Bookkeeping - Tracking the in & out of money

Customer Service - Creating a tribe of evangelists

Master these skills even if you will end up hiring or outsourcing some of these tasks...a smart entrepreneur can do everything.  And when you build a firm foundation you'll confidently and skillfully maneuver your business in a new direction, drop products that aren't profitable, or improve your sales.

"Without passion, all the skill in the world won't lift you above craft.  Without skill, all the passion in the world will leave  you eager but floundering.  Combining the two is the essence of the creative life."  The Creative Habit, Twyla Tharp