Friday, April 15, 2011

Awareness. It all begins with YOU!

Awareness.  This word has been on my mind for some time now. As I go through my day I see runners sprinting across the street without a glance, business owners obliviously spending their profit each month, wanna be entrepreneurs launching with no plan in sight.

Where’s the awareness of their world? Hit by a car, missed opportunities, and money down the drain all could be avoided with a sliver of attention.

And what is awareness really? Here’s some of what I found.

Self Awareness: an awareness of one's OWN personality or individuality. The first known use of this term was in 1880. Surprising, isn’t it?

But awareness goes back further to Aware: having or showing realization, perception, or knowledge.

Hmmm, aware of what….my surroundings, my place in business and in my business,  with my family and friends?  Doesn’t it go deeper than that?  What about  Awareness of how my actions and  the affect they have on  my family, my friends and colleagues, and most especially my clients.

So I was researching again…how does being aware show up in life. EMPATHY! Awareness and empathy go hand in hand…kind of like, well, like a margarita and salt.

During one of my sessions with Treysii Zamorano she mentioned we only bring ALL of ourselves with us into business....doubts, low confidence, and our inner struggles.   Now that’s a juicy bit that I can use to help my clients. Where there’s awareness and empathy there can be growth.

For me,  clients now learn No Fear Business and Bookkeeping.  This translates into confidently calculating their sales every day, knowing their bank balance before paying bills, looking for ways to increase their bottom line.  And no more sleepless nights!

How does this translate with your and your business?

1 comment:

  1. This is what I love about you...who else could draw the analogy between awareness and empathy with margarita and salt!

    Seriously though your work is vital when you put it that way; bringing women to No Fear Business and Bookkeeping.

    It is true that we bring all of ourselves into our work...that means the qualities we admire in ourselves and the ones we judge. Then we go about attracting clients just like us and judging them for the things we don't like in ourselves (of course unconsciously)! Isn't it great?!?

    With awareness of who and what we really are, we are able to move past our ego-centric business and look at the real pains and problems we can help solve in our own unique way! My job is working with clients to translate the awesome work they do into rich long-tail keyword content so they can be found in search.

    Thanks for the post and thoughts. Now how about that margarita with salt?