Awareness. It all begins with YOU!

Awareness.  This word has been on my mind for some time now. As I go through my day I see runners sprinting across the street without a glance, business owners obliviously spending their profit each month, wanna be entrepreneurs launching with no plan in sight.

Where’s the awareness of their world? Hit by a car, missed opportunities, and money down the drain all could be avoided with a sliver of attention.

And what is awareness really? Here’s some of what I found.

Self Awareness: an awareness of one's OWN personality or individuality. The first known use of this term was in 1880. Surprising, isn’t it?

But awareness goes back further to Aware: having or showing realization, perception, or knowledge.

Hmmm, aware of what….my surroundings, my place in business and in my business,  with my family and friends?  Doesn’t it go deeper than that?  What about  Awareness of how my actions and  the affect they have on  my family, my friends and colleagues, and most especially my clients.

So I was researching again…how does being aware show up in life. EMPATHY! Awareness and empathy go hand in hand…kind of like, well, like a margarita and salt.

During one of my sessions with Treysii Zamorano she mentioned we only bring ALL of ourselves with us into business....doubts, low confidence, and our inner struggles.   Now that’s a juicy bit that I can use to help my clients. Where there’s awareness and empathy there can be growth.

For me,  clients now learn No Fear Business and Bookkeeping.  This translates into confidently calculating their sales every day, knowing their bank balance before paying bills, looking for ways to increase their bottom line.  And no more sleepless nights!

How does this translate with your and your business?

Are you Sexy or Smart?

Ok Ladies, let’s get real about your money, your business, and your frustration.  I’m hearing from far too many of you that when you’re feeling miserable about your business, you go SHOPPING. Now, I have nothing against a girl spending her hard earned cash on a sexy pair of shoes, that is if you can afford them.


Just because you have some money in your bank account doesn’t mean it’s time for a spending spree…in fact it means just the opposite.  Before you spend a dime take a look at what you need to boost your business. Do you have a short and sassy business plan, a killer website that’s getting you sales, or even a hint of a marketing budget?  Well, do you?  If you do, congratulations and have fun at the mall. If you don't, whoa, Nellie. 

I get it…shopping can give you that emotional high when you’re outlook is gloomy but it only adds to your problems.  How is your business ever going to be the success you dream about if regularly blow your cash?   Smart entrepreneurs know that gratification isn’t instant… it’s built piece by piece over time.  Keep your eye on the prize and shop for a web designer, marketing expert, an assistant, or business strategist that’ll ramp up your business along with your self-esteem.


So the next time you find yourself at the mall just say “No, No, No.” and put that hot dress and those sexy shoes back on the rack.